Dato KC Chua

Continuing the legacy of the 1st generation of the Chua family, Dato’ Chua Kok Chee, is the third generation that leads the Chua conglomerate. The second oldest family owned business in the trade, has progressively expanded throughout the years since 1953 through the many channels of distribution from the wholesale and parent company Chua Song Seng. Dato’ Chua Kok Chee manages the top to toe operations of CSS Group of Companies. Being the third-generation owner, he is well versed in his vast knowledge in the Fast-Moving Consumer Goods industry. He has his strong beliefs that it is challenging to start a business, but it is tougher to maintain an existing business, moreover expanding its business is beyond the route of challenges. Carrying on the family’s legacy has always been an uphill challenge, but Dato Chua Kok Chee, CEO of CSS Group of Companies has always maintained his positive ethics in his daily tasks.